Fractional CMO for custom home builders
You build incredible homes. Everything before the build should prove it.
We come in for about 4 to 9 months, build the marketing your company has been missing, and hand it to you, your family or your team to run. So people stop comparing you on price and start choosing you.
Construction companies we've worked with
The homes are handled. Everything around them isn't yet.
You build incredible homes. That part is checked off the list. Now everything a client sees before the build needs to look just as good, so you look as experienced and established as you really are.
You're a great fit if
- You're going through a rebrand, or you know you need one
- You don't have a website, or you're not proud to send people to it
- You don't have anyone running your marketing
- You don't have client materials like an intro packet, a polished proposal or a homeowner guide
- You don't have a clear client process from first call to move-in
- You're tired of being compared on price
When someone finds you, what happens next?
Most builders pour everything into the build. We walk through every step a client takes before the build starts, and make sure each one represents your company well.
They find you
They hear your name from a friend or search for builders in your area. Your Google profile, website and Instagram are there, and they look current.
They look you up
Your portfolio, reviews and posts back up everything they heard. They think, "Okay, I see why they recommended them."
The first meeting
They leave with an intro packet that explains who you are, how you build and what it's like to work with you.
The proposal
Your bid looks as polished as your homes, so the conversation is about fit, not the lowest number.
They sign
A welcome packet tells them exactly what happens next, so they feel taken care of from day one.
They move in
A homeowner care guide and simple follow-up keep you connected, and turn happy clients into your next referrals.
"They're the best option for me."
Book a consultationStop competing on price. Be the expert in your area.
When your marketing looks the part, people stop comparing bids line by line. They pick you because you're clearly the right builder for them.
- Known for somethingYour brand, website and posts all say the same thing about what you build and who you build for.
- The local name people trustYou become the builder people in your area think of first, and the one other pros feel good referring.
- Better-fit clientsPeople understand your quality and your process before they ever call, so the calls you get are the right ones.
Your work, positioned right
We build it. Then we hand you the keys.
Most fractional CMO work takes about 4 to 9 months. Our goal is to get everything your business needs built in that window, so you don't have to keep paying for the same support month after month.
Set the foundation
Pick your priorities, tighten your brand and fix what clients see first.
Build it out
Your website, client materials, social media, events and outreach, in the order that matters most.
Hand it off
Train whoever runs it, set up your AI and leave you with the plans to keep going.
What you keep
- Your AI, ready to goAn AI assistant set up with your brand voice, your homes and your process.
- Strategies and plansWhat to post, what to capture and what to work on next.
- TrainingsStep-by-step trainings for whoever runs your marketing.
- Every fileTemplates, materials and source files that are yours to reuse.
Who runs it after
- You
- Your family
- Your team
- A new hire we train
Want someone else to take it over? We can train a social media manager, VA or assistant, so they start with everything already built.
Same goal. Three ways to get there.
These are a framework to get started. Every plan is customized to your business, and we'll figure out the right fit together on your consultation call.
Focus on the essentials
We update your client materials and work through your top priorities one at a time. Your team keeps posting on social media.
A great fit if someone on your team already posts, and your brand and client materials need to catch up.
What's included
- A refresh of the materials clients already see
- Intro packet, proposals and welcome packet, as prioritized
- Homeowner handoff and care guide
- Social media direction for your team
- A handoff training so you can keep it going
Client experience + regular marketing
We improve your client materials and manage three targeted social media posts a week while we do it.
A great fit if you want your marketing moving now while the foundation gets built.
Everything in Foundation, plus
- A custom website
- 3 social media posts each week
- Realtor, trade partner and local outreach materials
- Trade show and event materials
- A free guide on your website with follow-up emails
- Your AI assistant set up for your company
A hands-on marketing partner
Your company becomes a priority. Several projects move at once, so everything gets built faster.
A great fit if you're rebranding or starting from scratch and want it all done right, fast.
Everything in Growth, plus
- Short video tests (Trial Reels) using your footage
- Blog posts every month
- A fully trained AI marketing assistant your team keeps using
- Training sessions for your office manager or new hire
- Launch support for new services, like a home care program
| At a glance | Foundation | Growth | Full Partnership |
|---|---|---|---|
| Estimated timeline | 7 to 9 months | 6 to 8 months | 4 to 6 months |
| Main work | Client materials | Client materials + marketing | Priority marketing support |
| Custom website | Add-on | Included | Included |
| Social media posts | Your team posts | 3 each week | 3 each week |
| Short video tests | Not included | Not included | Up to 10 a week, using your footage |
| Blog posts | Not included | Not included | 4 a month |
| Outreach and events | As prioritized | Materials + plan | Plan + launch support |
| AI marketing assistant | Brand voice set up | Set up for your company | Fully trained + team training |
| Handoff training | Included | Included | Included + office manager sessions |
| Monthly planning time | 1 hour | Up to 2 hours | Up to 3 hours |
Timelines are estimates for an agreed set of priorities, not a guaranteed finish date. Pricing depends on what your business needs, and we'll walk through it on your consultation call. We design the files; printing, merchandise, ads and other outside costs are paid by you.
Four steps from "we need help" to "we've got it."
Book a consultation
Tell us where your marketing is now and where you want it to be. We'll see if we're a good fit.
Pick your priorities
We choose what matters most first and agree on a plan and deadlines.
We build, you review
We create the work and you get two rounds of feedback on each piece.
Hand it off
We train you or your team and leave you with everything you need to keep going.
Not sure which package fits? That's what the call is for.
Your work already looks established. Now your marketing will too.
You need someone who gets construction. I grew up in it.
My dad was a custom home builder, so I know how much goes into every house, and how little of it usually makes it online.
When you work with me as your fractional CMO, you get that construction background and years of marketing on your side, without hiring a full-time marketing person.
What clients say
"Courtney helped me understand what type of content to post and where, and the one on one support made such a difference."
"Working with Courtney has been GAME CHANGING for my business. ... I've come so far with my mindset and the quality of my content."
"From the beginning, Courtney has been an amazing partner. ... We love working with her!"
Start with BuildMarketing.
BuildMarketing is the best place to start. It's social media coaching for custom home builders, and it gives you everything you need to get your marketing up and going on your own, with Courtney there to help.
- Live coaching calls every month
- Feedback from Courtney on your posts
- Monthly content and marketing plans
- Photo, video and website trainings
We recommend joining the small group too, so you have extra support for your first 6 months. We'll help you through all of it.
Good to know before your call.
What is a fractional CMO?
A part-time marketing leader. You get the strategy and the work done, without hiring a full-time marketing person.
How long does it take?
Usually about 4 to 9 months, depending on your package and how much needs to be built. Full Partnership moves fastest because several projects run at once.
What happens when we're done?
You keep everything: your AI assistant, your plans, your trainings and every file. You, your family or your team run it from there, or we train a social media manager, VA or assistant to take it over.
Can the packages be customized?
Yes. The three packages are a starting framework. We build your plan around what your business needs most.
Do I have to sign a long contract?
No. It's month to month, with 30 days written notice to cancel.
Do you print materials too?
We design the files. Printing, merchandise, ads and other outside costs are paid by you.
Fractional CMO for custom home builders
Go from "we really need to work on our marketing" to "we have our marketing handled."
You get real attention, because we only take on one to two new custom clients a month.
Want to run your own marketing with coaching instead? Join BuildMarketing