SOCIAL MEDIA COACHING FOR CUSTOM HOME BUILDERS & THEIR TEAMS
Turn the homes you build into marketing that helps bring in new clients.
Get a simple plan for what to post, plus ready-to-use templates and coaching to help you put it into action.
Sound familiar?
You build beautiful homes. Does your Instagram show it?
You've built a reputation you're proud of. But the best jobsite photos stay on your phone, the crew forgets to send videos, and another week goes by without a post.
Your work isn't the problem. You just need a plan to show it.
That's why I created BuildMarketing
What if you knew exactly what to post?
BuildMarketing gives you construction-specific plans, ready-to-use examples, and coaching to turn the projects you already have into marketing.
No endless scrolling for ideas. No starting from scratch every Monday.
Your simple plan
Three steps to getting your marketing handled
Know where to start
Use the Construction Marketing Blueprint to choose what matters most first.
Turn your projects into marketing
Use monthly plans, shot lists, hooks, and captions built around your actual projects.
Get help as you go
Get answers on live Q&A calls and feedback on the posts you create.
See how it works
Your house is at framing. What are you supposed to post?
Pick the construction stage or room and see what to capture, what to say, and how to turn it into a post.
Sound familiar?"We're framing this week. What should I be capturing, and what do I post?"
Framing
ConstructionMarketing tip
Framing is the first time a future homeowner can feel the size of the rooms. Help them picture standing in their kitchen before it has walls.
What to capture (photo & video)
Content ideas (12 angles, each with a hook)
+ 9 more angles in the full lesson
Use the included AI prompts to turn real project details into captions that fit your business.
From planning to the final walkthrough, every stage gives you something worth sharing.
One Home, One Year of Content
You don't need more homes to have more content.
Even if you build just a few homes a year, you have plenty worth sharing.
Every stage, room, and design decision offers a new story for future homeowners.
One Home, One Year of Content helps you turn one project into many buyer-focused posts.
One photo. Twelve ways to market it.
Hover over (or tap) each of the 12 angles to see it on the photo.
- Sell the dreamHelp them want it
- Sell the identityHelp them see themselves in it
- Sell one specific momentHelp them picture living there
- Sell the problem it solvesShow them why it matters
- Show your expertiseBuild trust in your ability
- Explain one decisionShow the thought behind the design
- Create contrastHelp them see what makes it different
- Tell the story or processShow them what went into it
- Sell the client experienceHelp them picture working with you
- Spotlight one featureTeach them what to notice
- Speak directly to your ideal clientTell them, “we build for people like you”
- Sell the location + invitationMake it feel relevant and give them a next step
Same photo.
Different marketing jobs.
Posting vs. marketing
Same photo. A better reason to call.
"Another beautiful custom kitchen we finished!"
"Building a custom home in [CITY]? Here are three kitchen features we'd recommend thinking through before your floor plan is final."
The second post answers a real buyer question and shows your expertise.
You don't have to figure this out alone
You bring the projects. We help with the marketing.
Bring your real posts and questions. Get guidance as you go.
Live coaching and Q&A
Get answers about your content and strategy during live Q&A calls.
Feedback on your actual marketing
Share a Reel, caption, or profile and learn what to improve.
A community that understands construction
Learn alongside people who understand long build timelines and jobsite challenges.
Help beyond Instagram
Connect Instagram and Facebook with your website, Google presence, and other marketing.
What's inside BuildMarketing
Everything you need to stop guessing about marketing
Monthly content and marketing plans
Get a fresh plan for what to share and work on each month.
Value $197/month
Jobsite photo and video shot lists
Give the crew clear photo and video lists for each stage and room.
Value $297
Content ideas, hooks, and captions
Turn project photos into posts with construction-specific hooks and captions.
Value $297
Construction Marketing Blueprint
Improve your Google profile, website, social profiles, and posting routine.
Value $497
AI marketing assistant
Use AI to turn real project details into content that sounds like you.
Value $297
Coaching and community support
Ask questions and get feedback as you put your plan to work.
Value $497/monthYour marketing foundation
Get found. Look established. Show your work. Stay visible.
Four simple phases to build a stronger online presence.
Get Found
Help local homeowners find you through your Google Business Profile.
Look Established
Show your work and make it easy for homeowners to understand and contact you.
Show Your Work
Know what to capture and how to explain why your work matters.
Stay Visible
Create a posting routine you can actually keep up with.
Why BuildMarketing is different
Most social media advice wasn't made for custom home builders.
Generic advice tells you what to post. BuildMarketing shows you how to use the homes you're already building to create content that attracts your ideal clients.
Get content ideas for every stage of the build, not just the finished home.
Choose the stage you’re in, from framing to finishes, and find post ideas and hooks for the photos you already have. You can share what makes your work special while the home is still being built, not just after it’s finished.
See a real stage-by-stage exampleKnow exactly what photos and videos to take at each stage of the build and in every finished room.
Open a ready-made photo and video shot list for the stage or room you’re working on. Use it yourself or send it to your crew, so everyone knows what to capture before that part of the job is done.
Try the stage and room previewOpen your monthly plan and know what to post using the photos you already have.
Each month, you get a plan with a post idea or marketing task for every day. Pick the ideas that fit your current projects, use photos from your phone, and get posting. You don’t have to plan the whole month yourself.
Pick a caption template, then use AI to make it sound like your business.
Start with a construction-specific caption and hook instead of a blank page. Add details about your home, then follow the AI training and prompts to make the words fit your company and the clients you want.
Bring your real posts to live Q&A calls and get help with what to change.
Bring a Reel, caption, or Instagram profile you’re working on. I’ll help you see what to keep, what to change, and what to try next. You can also ask questions in the member community instead of guessing on your own.
Make posts for homeowners who want to build with you, not just people who might watch.
Use your actual homes to answer future clients’ questions, share why you build the way you do, and show what makes your company different. The goal isn’t just more views. It’s to help the right homeowners find you and reach out.
Who BuildMarketing is for
Whoever handles the marketing, this is for you.
You already have enough on your plate.
You have clients, crews, and a schedule to manage. Marketing keeps slipping.
Give your team a simple plan that doesn't depend on you for every post.
You want your Instagram to look as good as the homes.
You're handling a dozen things and still trying to keep Instagram updated.
Know what to post and what photos to request from the team.
You know Instagram. Now learn construction marketing.
Knowing Instagram isn't the same as marketing custom homes.
Get examples and guidance that teach you what to share and why.
I grew up around custom homes. Now I help builders market theirs.
My dad was a custom home builder. I saw how much work goes into each home, and how little of that work people see online.
Since 2023, I've helped family-run construction companies make their websites and marketing reflect the work they do.
That's why I created BuildMarketing: to make marketing easier for the people already busy running the business.
I started helping with my dad's marketing when I was in high school, including a home he entered in the Parade of Homes.
In 2016, my dad was seriously injured in a fall while framing a home. He was paralyzed, and we eventually closed his building company.
I can't help him market his business anymore.
Now I get to help other family-run builders show more people the work they're proud of.
Hear from people I've worked with
You don't have to take my word for it.
Here's what clients have said about working with me.
Courtney clearly knows her stuff! She loves business & I'll admit I was hoping some of that would rub off on me, and it did! The ideas she came to me with for offerings and marketing got me excited to see my business from a different angle and helped me to feel like it was fun again! Her ideas were so clever plus they actually felt manageable, especially since most of the time marketing can really feel daunting to me. I've started implementing what we spoke about & have already seen great results!
Working with Courtney has been GAME CHANGING for my business. We've worked together for almost a year now on my social media. I've come so far with my mindset and the quality of my content. I feel like I "get it" more and more. My favorite part of working with Courtney is how good she is at identifying blocks that are holding me back and giving me the guidance I need to work through them. She's one of a kind for sure! Highly recommend!
"DUDE!! Your Skool program needs to go from $47 a month to like $470 A MONTH with all of the content and like super tangible strategies and exact blueprint type things you have in it!! 😂😱 So good."
Ready to get your marketing handled?
Everything you need to start marketing your custom homes.
The tools, plan, and support to do your marketing in-house. Pick monthly or annual.
Everything inside BuildMarketing.
ONLY $33 a month (billed annually).
Included in both plans:
- Construction Marketing Blueprint
- Monthly plans and weekly content ideas
- Jobsite and room-by-room shot lists
- Hooks, captions, Reels, and AI tools
- Instagram and content creation tutorials
- Live Q&A, community, and personal feedback
7-day money-back guarantee. Access everything through Skool.
Lock in your rate
Every 10 new members, the price goes up $10. Forever.
Join now and your rate is locked for as long as your membership stays active. Price increases only apply to new members.
[X] spots left
Start where you are
You can start with what you have.
No fancy camera, finished home, or daily posting schedule required. Start with two or three posts a week using the projects you have.
Try it with a 7-day money-back guarantee.
Join, look around, and message me within seven days if it's not a fit.
Frequently asked questions
Will BuildMarketing help us get more leads?
That's the goal. We'll help the right homeowners find your work, understand your company, and know how to reach out. Results vary and take consistent effort.
Do I need to know anything about marketing?
No. Start with the basics and follow the plan at your own pace.
We only build a few custom homes each year. Is that enough?
Yes. Every stage, room, and design decision can become useful content.
How much time will this take?
Start with a manageable two or three posts per week. You can work through the training at your own pace.
What if I never get photos from the jobsite?
Use the shot lists to tell your field team exactly what to capture.
Is this just for Instagram?
Social media is the focus, with guidance for Google, your website, blogs, and other marketing too.
Can I get help with my specific posts?
Yes. Share your posts or questions for feedback and bring them to the live Q&A calls. Recordings are available.
Is BuildMarketing done for me?
No. We give you the plan, resources, and feedback. You or your team puts them into practice.
Where does everything live?
Inside our Skool community, available on desktop and through the mobile app.
Will my price go up?
Not if you stay a member. The price goes up $10 for every 10 new members, but your rate is locked in for as long as your membership stays active.
Is there a free trial?
No free trial. The membership has a 7-day money-back guarantee. Message Courtney within seven days for a refund.
What if I'm not a custom home builder?
We focus on custom home builders, but some resources also fit remodelers and related construction businesses.
YOUR WORK DESERVES TO BE SEEN
Your reputation was built on the jobsite. Let your marketing show it.
You've done the hard work. Let's help the right homeowners see it.
READY WHEN YOU ARE
Let’s get your marketing handled.
Lock in $47/month before the next price increase · 7-day money-back guarantee
Membership hosted on Skool.