Frequently Asked Questions

Everything you need to know before choosing the right marketing support for your construction business.

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GENERAL QUESTIONS

  • Elevate Marketing Studios works with contractors, builders, trades, and service-based businesses that want their online presence to look more professional, trustworthy, and easy to understand.

    We specialize in helping construction businesses simplify their websites, content, and marketing so potential clients can quickly see what you do, where you work, and why they should trust you.

  • We offer custom website builds, website templates, and BuildMarketing, our monthly marketing membership for contractors, builders, and trades.

    Our goal is to help you build a clear online presence without making marketing feel complicated, expensive, or impossible to keep up with.

  • BuildMarketing helps you stay consistent with your marketing after your website or online presence is in place. It gives you monthly content plans, prompts, templates, trainings, and simple marketing direction your team can follow.

    A custom website is a done-for-you website build designed specifically for your business, services, brand, and goals.

  • No. You can join BuildMarketing even if your website is not finished yet.

    BuildMarketing can help you start improving your social media, content, Google Business Profile, photos, and messaging while you work toward a stronger website.

  • Yes. If you are not sure whether you need a website template, BuildMarketing, or a custom website, we can help you choose the best next step based on your business, budget, timeline, and how much support you want.

    You can also schedule a FREE discovery call HERE.

  • Construction is our main focus, especially contractors, builders, remodelers, and trades. We also work with select service-based businesses when the project is a strong fit.

  • Because construction businesses often do incredible work in real life, but their online presence does not always show it.

    We help make your website, content, and marketing match the quality of the work you are already doing.

  • No. You do not need to become an influencer or post every day.

    The goal is to build a simple, trustworthy online presence that helps referrals, homeowners, builders, and potential clients feel more confident reaching out.

  • That is exactly why we keep it simple.

    You do not need to love marketing. You need a clear plan, a few repeatable habits, and a way to show people the work, credibility, and experience your business already has.

  • Logo design is not currently handled in-house, but we do have a trusted partner who creates logos for our clients.

    If you are interested in logo design, send us a message and we would be happy to connect you with her.

  • Ongoing SEO and paid ads are not currently handled in-house, but we do have a trusted partner who manages SEO and paid advertising for contractors.

    If you are interested in ongoing SEO or paid ads, send us a message and we would be happy to connect you with him.

Need a little more clarity?

Reach out to us directly - we’ll walk you through the process, answer questions specific to your project, and help you get started.

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BUILDMARKETING

  • BuildMarketing is a monthly marketing membership for contractors, builders, and trades who want a simple plan for showing up online.

    Inside, you get marketing prompts, content ideas, caption templates, trainings, website tips, Google Business Profile prompts, and support designed specifically for construction businesses.

  • BuildMarketing is for the contractor who knows marketing matters but does not have time to figure it all out.

    It is also for the daughter, wife, office manager, assistant, VA, or team member who has been asked to help with marketing and needs a clear plan to follow.

  • Both.

    The strategy is built around helping the construction business grow a stronger online presence. The tools and trainings are designed so someone on your team can actually help implement it.

    The contractor does not have to become the marketing person. BuildMarketing gives your team the structure, ideas, and direction to keep things moving.

  • BuildMarketing helps you:

    Show up more consistently online
    Know what to post
    Use the project photos and videos you already have
    Make your business look active and trustworthy
    Create content that feels simple and realistic
    Improve your Instagram, Facebook, website, and Google Business Profile
    Give referrals a better place to check out your work
    Help your team know what to capture, write, and share

  • No. BuildMarketing was created for people who need a simple starting point.

    You do not need to be a marketer, content creator, or construction expert. The membership gives you prompts, examples, tutorials, and repeatable steps so you are not starting from scratch.

  • That is one of the main reasons BuildMarketing exists.

    A lot of contractors have someone close to the business who could help with marketing, but that person needs direction. BuildMarketing gives them a monthly plan, post ideas, templates, and trainings so they are not guessing what to do.

  • Yes. BuildMarketing includes simple guidance for capturing jobsite photos, project videos, before-and-afters, team content, finished work, and behind-the-scenes moments.

    The goal is to help you start using the work you are already doing as your content.

  • No. You do not have to post every day for BuildMarketing to be helpful.

    The monthly plan gives you enough ideas and structure to stay consistent, but you can adjust the pace based on your team, schedule, and capacity.

  • BuildMarketing is mainly built around Instagram, Facebook, your website, and Google Business Profile.

    The goal is to help your business look active, established, and trustworthy in the places people are most likely to check before reaching out.

  • No. Social media is part of it, but BuildMarketing is about your full online presence.

    That includes your content, website, Google Business Profile, project photos, reviews, local visibility, and the way your business shows up when someone looks you up.

  • BuildMarketing is designed to help your business look more credible, consistent, and easy to trust online.

    That can support better inquiries, stronger referrals, and more confident prospects, but results depend on your market, offer, consistency, reputation, and how you use the tools inside.

  • For many businesses, yes.

    BuildMarketing is a more affordable way to get marketing direction without hiring a full agency. It is best for businesses that have someone on the team who can help implement the plan.

    If you want everything completely done for you, a custom website or higher-touch support may be a better fit.

  • BuildMarketing is created specifically for contractors, builders, remodelers, and trades.

    That means the content ideas, examples, prompts, and trainings are based on project photos, jobsite videos, referrals, reviews, completed work, service areas, and the way construction businesses actually operate.

  • Inside BuildMarketing, you will find resources such as:

    Monthly marketing plans
    Content prompts
    Caption templates
    Social media trainings
    Website and Google Business Profile tips
    Project photo and video guidance
    Contractor-specific marketing examples
    Marketing organization tools
    Support options depending on your membership level

  • The 30-Day Sprint is designed to help you build momentum quickly.

    It gives you a clear starting point for improving your online presence, organizing your marketing, understanding what to post, and creating a simple system your team can keep using.

  • Yes, if you want to start building your online presence the right way.

    It can help you clarify what to post, what photos to gather, what information to share, and how to begin looking more established online.

  • Yes. It is especially helpful for established contractors whose online presence has not kept up with the quality of their real-life work.

    If your business has great projects, referrals, and experience, BuildMarketing helps you show that more clearly online.

  • BuildMarketing can still help.

    Busy businesses often have the most content opportunities, but they do not always have a system for capturing and sharing them. BuildMarketing helps you turn the work already happening into simple, useful marketing.

  • You do not have to show your face all the time.

    BuildMarketing includes content ideas that can use project photos, jobsite videos, finished spaces, team moments, behind-the-scenes clips, reviews, FAQs, and simple educational posts.

  • Yes. BuildMarketing is a great fit when someone on your team is helping with marketing.

    The owner can stay involved in the big-picture direction while the team member uses the prompts, templates, and trainings to create and organize content.

  • That depends on how much you want to implement.

    The goal is to make marketing easier to maintain by giving you a plan instead of making you come up with ideas from scratch every week.

  • Personalized feedback depends on the support level you choose.

    Some support levels include group calls, small-group strategy support, or more direct access with Courtney.

  • We occasionally offer free trials or special starting offers for BuildMarketing.

    You can view our current pricing, support levels, and available offers on the BuildMarketing page HERE

  • Once you join, you can start with the 30-Day Sprint or the current monthly marketing plan.

    From there, you can begin organizing your content, improving your profiles, planning posts, and using the trainings to make marketing feel more manageable.

  • Yes. That is the main goal.

    BuildMarketing helps you create a more active, clear, and trustworthy online presence so people can better understand your work before they call.

WEBSITE TEMPLATES

  • Nope. If you can upload a photo and follow a video, you can build your site. Everything we create is built for real service pros, not designers. Our videos, prompts, and tools walk you through step by step, no tech stress needed.

  • Yes. Your office manager, intern, spouse, son/daughter, or assistant can follow our tools. We even include guides, checklists, and editable templates so they know what to do and when.

  • We specialize in trades, home services, and portfolio-driven businesses — think contractors, realtors, interior designers, and service providers. If your work is visual and trust-based, this is for you.

  • We offer custom website builds starting at $5K for businesses ready to scale. You’ll get full strategy, copy, design, and launch support — hands-off and high-end. If that’s what you need, head to our Custom Site page to get started.

    Click HERE to learn more.

  • We’ve got you. Our Semi-Custom Website Build takes our template and builds your site with your content, photos, and branding. You stay hands-off, and we handle the setup. One round of edits included. Starts at $3,500.

  • Yes. Squarespace supports service bookings, products, memberships, and more. We’ll show you how to set it up or point you to the add-ons you need.

  • Absolutely. You fully own your site once it’s built and paid for. You’ll only pay Squarespace directly for hosting and pay yearly for your domain (no weird subscriptions or surprise platform fees here).

  • Yes! Most of our digital products offer a pay-in-full or 6 month option for you to choose from.

  • That’s the goal. We build websites and tools that make you look credible, show off your best work, and create easy paths for homeowners to request a quote. We also have partners that offer SEO help, Google setup, and paid ads if you want to boost traffic.

  • You’ll get instant access to your Starter Kit and training videos. If you bought a template, you’ll get your site transferred within 24 business hours. If you booked a build, we’ll email your next steps right away.

  • Yes. The layouts work for any trade. You can rename sections, swap photos, and tailor copy to your niche. Many clients launch as a general contractor, then add focused pages like kitchen remodeling, roofing, or irrigation services to target more specific keywords.

  • Templates are digital products and are non-refundable once delivered. Your success matters to me, so if you work through the materials and still feel stuck, reach out. I review requests case-by-case and can offer one-on-one support or an edit session to help you finish and launch.

  • With focused time, many clients finish in 5 to 7 days. Some launch a solid one-page site in a few hours, then add pages as they grow. We give you the exact order and training so you never guess your next step.

CUSTOM WEBSITES

  • A custom website build is designed around your business, services, brand, goals, and customer journey.

    Depending on your package, your website may include core pages such as home, about, services, portfolio, contact, FAQs, hiring, legal pages, and other pages your business needs.

  • Custom websites are best for businesses that want a professional, strategic website built for them instead of starting with a template.

    They are a good fit if you want your website to clearly explain what you do, show your work, build trust, and help people take the next step.

  • We primarily build websites on Squarespace.

    Squarespace is a strong option for small businesses because it is professional, user-friendly, and easier to maintain after launch.

  • No. At this time, our custom websites are built on Squarespace.

    While we may explore additional platforms in the future, we currently feel Squarespace is the best fit for most contractors, builders, and trades because it gives you a professional website that is easier to maintain after launch.

    You can add projects, update photos, adjust copy, and make simple changes without needing to work with custom code or pay a developer every time your website needs an update.

  • Yes. Your website belongs to you.

    You will own your domain, your website account, and your content. After launch, you are responsible for your Squarespace hosting and domain costs.

  • No. You get full ownership of the site when we’re done building it. We do not require an ongoing monthly maintenance fee for your website.

    After your website is launched, you can update it yourself or reach out if you need future support.

  • Yes. Website strategy and copy support can be included depending on your package.

    The goal is to make your website clear, benefit-focused, and easy for potential clients to understand.

  • Yes. If you have strong project photos, team photos, jobsite photos, or brand images, we can use them throughout your website.

    If you do not have enough photos yet, we can help you plan what to gather or recommend simple ways to fill in the gaps.

  • No. Professional photos are helpful, but they are not always required.

    For contractors and trades, real project photos, jobsite images, team photos, and finished work can be very valuable for building trust.

  • Yes. Portfolio pages and project galleries can be included in your custom website build.

    For construction businesses, this is often one of the most important parts of the website because it gives referrals and potential clients a clear place to see your work.

  • Yes. We can set up basic SEO foundations such as page titles, descriptions, headings, image names, and clear page structure.

    SEO is a long-term strategy, but your website should be built with clear content and structure from the start.

  • Timeline depends on the size of the website, the package, how quickly content is provided, and the revision process.

    Before starting, we will give you a clearer timeline based on your specific project.

  • Revision rounds depend on the package you choose.

    We will explain what is included before your project begins so you know what to expect.

  • Yes. Your website will be designed to work across desktop and mobile.

    This is important because many potential clients will look you up from their phone.

  • Yes. We can help connect your domain to your new website.

  • Basic legal pages such as privacy policy and terms pages may be included depending on your package.

    For legal language, we recommend using attorney-reviewed templates or working with a legal professional.

  • Yes. Contact forms can be added to help people inquire, request a bid, book a call, or get in touch.

  • Yes. Hiring pages can be included if your business is actively growing your team or wants a place to send potential applicants.

  • After launch, you will receive guidance on how to access and use your website.

    You can continue marketing through BuildMarketing, update the site yourself, or reach out for future support if you need additional pages or changes.

  • Yes. This can be a strong combination.

    Your custom website gives your business a professional online home base. BuildMarketing helps you continue showing up consistently after the website is live.

  • If your website is outdated, unclear, or not something you feel proud to send people to, a custom website may be the best first step.

    If your website is good enough for now but your business is inactive or inconsistent online, BuildMarketing may be the better starting point.

    If you need both, we can help you decide what order makes the most sense.