Attention custom home builders
Social Media Coaching for Custom Home Builders
You build incredible homes. We help your marketing finally look like it, with live coaching and a plan for what to post at every stage of the build.
Lock in $47/month. The price goes up $10 every 10 new members.Take a look
See how BuildMarketing works
The coaching
You don't have to figure this out alone
You bring your real project, your real posts, and your real questions. I help you figure out what to do with them, every month.
Live coaching calls
Hop on the 1st, 2nd, and 3rd Wednesday of every month at 10 a.m. Mountain. Bring your questions, your posts, your project. Get answers live.
Feedback on your posts
Post your content, your caption, or your profile in the community and I'll personally give you feedback on what's working and what to tweak.
More than social media
Social media is the main focus, but we help with your whole marketing strategy: your website, Google Business Profile, blogs, newsletters, Parade of Homes ideas, and more.
A community of custom builders
Learn from other builders and their teams. Ask questions, share wins, and get feedback from people doing the exact same thing you are.
Choose your plan
Pick the support that fits you
Start with the system, or get closer coaching while you build it. Every plan is built for custom home builders and their teams.
BuildMarketing
or $397/year
The full BuildMarketing system, plus group coaching to get answers as you go.
- Monthly content and marketing plans
- 3 live group coaching calls a month
- Feedback on your posts in the community
- Photo and video shot lists for every stage and room
- Every training, template, and hook and caption idea inside
- 5 bonus trainings, plus tons of bonus resources
7-day money-back guarantee
Small Group Coaching
6 months of small group coaching, or a $600 deposit + 6 monthly payments of $400
Closer support, with dedicated time for your business every call.
- 2 small group calls a month with dedicated time for your business
- A private Instagram group chat with your group and me
- A monthly recorded video review of your marketing and social media
- BuildMarketing included while you're in the group
12 spots left
1:1 with Courtney
6-month program
Work directly with me on a custom plan for your company.
- A 2-hour kickoff call to build your custom strategy
- Monthly 1:1 calls
- Private messaging with me
- A monthly review with suggestions and feedback
- Access to the small group calls, if you want them
- BuildMarketing included while you're in the program
3 spots left
BuildMarketing pricing goes up $10 every 10 new members. Lock in your rate when you join.
What's inside BuildMarketing
Coaching + Community Support
Live calls, feedback on your posts, tutorials, templates, examples, and so much more.
Value $497/month
Monthly Content & Marketing Plans
Know what to work on and post without starting over every week.
Value $197/month
The Marketing Blueprint
Your foundation for getting found and looking established online, so when people find you, they know the next step.
Value $497
Builder-Specific Content Ideas
Post ideas for EVERY stage (and room) of the project.
Value $297
Photo + Video Training
Learn how to turn ONE custom home into a year of content.
Value $297
AI Marketing Assistant Training
Use AI to write and customize your content and captions.
Value $297Wherever your project is right now
Know what to post at every stage of the build
Generic marketing advice says "post a transformation." That doesn't help when your house is six months from being complete. Inside BuildMarketing, you pick the stage you're in (or the room you want to highlight) and get exactly what to capture and post. See a sample below.
Sound familiar?"We're framing this week. What should I be capturing, and what do I post?"
Framing
ConstructionMarketing tip
Framing is the first time a future homeowner can feel the size of the rooms. Help them picture standing in their kitchen before it has walls.
What to capture (photo & video)
Content ideas (12 angles, each with a hook)
+ 9 more angles in the full lesson
We also give you AI prompts, and help you build out your AI so it becomes your number one marketing assistant. Paste the prompts into your AI and it gives you posts written for your specific project.
More houses aren't the answer. More angles are.
One photo. Twelve posts.
You're only building a couple of homes a year. That's okay. We'll show you how to get way more content out of every photo and video you take.
Hover over (or tap) each of the 12 angles to see it on the photo.
- Sell the dreamHelp them want it
- Sell the identityHelp them see themselves in it
- Sell one specific momentHelp them picture living there
- Sell the problem it solvesShow them why it matters
- Show your expertiseBuild trust in your ability
- Explain one decisionShow the thought behind the design
- Create contrastHelp them see what makes it different
- Tell the story or processShow them what went into it
- Sell the client experienceHelp them picture working with you
- Spotlight one featureTeach them what to notice
- Speak directly to your ideal clientTell them, “we build for people like you”
- Sell the location + invitationMake it feel relevant and give them a next step
Same photo.
Different marketing jobs.
Just want the system?
Get the plan, the ideas, and the strategy to get you going
Join BuildMarketing on its own. Monthly content plans, every training, and 3 group coaching calls a month to keep you moving.
Everything inside BuildMarketing.
ONLY $33 a month (billed annually).
7-day money-back guarantee
Try it for 7 days. Join, look around, hop on a call, post your first question. If it's not the right fit, message me and I'll refund you.
Here's everything you get
Client reviews
Courtney clearly knows her stuff! She loves business & I'll admit I was hoping some of that would rub off on me, and it did! The ideas she came to me with for offerings and marketing got me excited to see my business from a different angle and helped me to feel like it was fun again! Her ideas were so clever plus they actually felt manageable, especially since most of the time marketing can really feel daunting to me. I've started implementing what we spoke about & have already seen great results!
Courtney really helped me get the ball rolling with my business! I struggled for months with figuring out my next steps, but now I have specific, actionable goals and deadlines. She was very encouraging and knowledgeable, guiding me step by step. I really enjoyed being coached by Courtney!
Working with Courtney has been GAME CHANGING for my business. We've worked together for almost a year now on my social media. I've come so far with my mindset and the quality of my content. I feel like I "get it" more and more. My favorite part of working with Courtney is how good she is at identifying blocks that are holding me back and giving me the guidance I need to work through them. She's one of a kind for sure! Highly recommend!
Courtney provided so much clarity and helped me zero in on where I should be spending my time to get where I want to go. Not only that, but she had tons of ideas of how I could market my product during different times of the year that relate specifically to my target audience and their pain points during each season. Courtney is a wealth of knowledge and I was blown away with what she was able to provide with our time.
We started our business' online presence just over a year ago. From the beginning, Courtney has been an amazing partner. She reviewed our content and gave suggestions for approachability, look and feel, and messaging. Even now, as we tweak our website, she makes herself available to answer questions and help. Her knowledge of Squarespace is very deep, and her marketing background make her suggestions specifically applicable to our needs. We love working with her!
Working with Courtney exceeded my expectations. I don’t need to feel responsible to entertain my followers anymore. When I get stuck, I now know to think about speaking to my ideal client instead of worrying about what any other follower will think. Courtney helped me understand what type of content to post and where, and the one on one support made such a difference. Thank you so much for everything, Courtney. You were an answer to my prayers.
Why this is different
What social media coaching usually looks like vs. how we do it
Other social media coaching programs
- Generic advice written for every industry
- “Post a transformation or before and after today”
- A course you watch once and never finish
- A giant folder of ideas and “good luck”
- “Film more b-roll” with no direction on what to capture
- Keep the real strategy behind the next upsell
Inside BuildMarketing
- Built specifically for custom home builders and their teams. Every shot list, hook, and example comes from real custom builds.
- Post ideas based on your stage or room: the shot list, hook, and caption. Fill in the blanks and post.
- Live coaching 3 times a month, plus feedback on your real posts
- Start here. Do this first. Then this. Ignore the rest for now.
- Shot lists so you and your super know exactly what to grab, stage by stage and room by room
- We don't gatekeep. Our goal is for you to feel confident doing this on your own, with BuildMarketing as your guide.
Let's see if it's a fit
Is this for you?
This is for you if...
- You own a custom home building company, or you're the person who ended up with its marketing
- You build a few homes a year and want to get way more content out of each home
- You'll actually post once someone tells you what to post
- You want feedback from someone who understands construction marketing
- You want marketing that backs up your referrals
This is NOT for you if...
- You want a done-for-you agency to run everything
- You're not willing to implement anything yourself
- You expect leads after posting a few times
- You don't believe marketing matters
- You don't have any previous work or in-progress projects
Marketing stops depending on you
Your team gets a plan they can follow, so it doesn't all land on your plate at 9 p.m.
Someone finally tells you what to do
What to post, what to capture, and what you can ignore. No marketing background needed.
A routine you can actually run
A monthly plan to follow, shot lists to hand to the crew, and a real person to ask when you're not sure what to do next.
Why you can trust me with your marketing
I grew up around construction. My dad was a custom home builder, so I know how much goes into every house, and how little of it usually makes it online.
I've worked with custom home builders and small, family-run construction companies since 2023, and I understand your business. The long build timelines. The referrals. The way marketing always ends up at the bottom of the list. You don't need to become a marketer. You need someone who gets it to tell you what to do next.
I grew up on my dad's jobsites (yes, that's me in the backhoe). He was a custom home builder, and watching him build homes is a big part of why I love this industry.
When I was still in high school, he put one of his homes in the Parade of Homes, and I got to help market it. I built the Facebook page and made the flyers, and I was so excited to be doing marketing for him.
In 2016, my dad fell off the roof while framing a house. He's paralyzed because of it, and we ended up closing his business.
I can't help his business anymore. But with everything I've learned since, I can help yours. I know what one extra home a year, or more of the right projects, can mean for a family business. Even though I can't help him, I get to help you.
The quick list
Everything inside BuildMarketing
Included in every plan (BuildMarketing, Small Group, and 1:1)
Social media is the main focus. But when you have questions about the rest of your marketing, we've got you covered there too.
- Join 3 live coaching calls every month
- Get feedback on your posts from Courtney
- Build your foundation with the Marketing Blueprint
- Follow monthly content and marketing plans
- Grab weekly trending content ideas
- Get post ideas for every stage of the build
- Get post ideas for every room in the house
- Take better photos and videos with just your phone
- Use jobsite and finished-project shot lists
- Turn 1 photo into 12 posts
- Use the hook and caption vault so your marketing always sounds like you
- Instagram and Edits app tutorials
- Cross-post between Facebook and Instagram with no extra effort
- Repost your videos to TikTok and YouTube Shorts
- Set up your profiles so visitors know exactly what to do next
- Use the "Make It Easy to Hire You" checklist
- Get found and rank higher on Google
- Plan your website with the Ultimate Website Blueprint for Builders
- Get help with blogs and newsletters
- Set up your AI marketing assistant and brand voice
- Use paste-ready AI prompts for your specific project
- Brainstorm events and project marketing ideas with Courtney
Questions
Who is BuildMarketing for?
Custom home builders and/or the spouse, child, office manager, or team member who ended up with the marketing.
I have zero marketing experience. Will this work for me?
Yes. You don't need a marketing or social media background. You don't need to be good on camera. We tell you what to focus on first, what to post, and what to ignore for now.
We only build 2 or 3 homes a year. Is that enough content?
Yes. One home has dozens of things worth posting: every stage, every room, every decision, every client question. We'll show you how to turn one photo into 12 posts, so a single project can carry you for months.
When are the live calls?
The 1st, 2nd, and 3rd Wednesday of every month at 10 a.m. Mountain. Calls are recorded, and the replay is up within 24 hours.
How does feedback on my posts work?
You post your content, caption, profile, or question in the BuildMarketing community and I give you feedback right there. You can also bring it to any live call. I'm active in the community Monday through Thursday, and you'll usually hear back within a day.
Is this done for you?
No. BuildMarketing is coaching, not an agency. We give you the plan, the direction, and the feedback. You or your team posts. The goal is for your company to know how to do this on its own.
Do you only help with social media?
Social media is the main focus. But you'll also get help with your Google Business Profile, website, blogs, and newsletters whenever you need it.
Is there a free trial?
No free trial. Instead, you get a 7-day money-back guarantee, no questions asked. Join, look around, and if it's not the right fit, message me for a full refund.
Will my price go up?
Not if you stay a member. The price goes up $10 for every 10 new members, but your rate is locked in for as long as you stay.
What's the difference between the three plans?
BuildMarketing is the system: monthly plans, trainings, 3 group coaching calls a month, and feedback in the community. The small group adds 2 smaller calls a month with dedicated time for your business, a private Instagram group chat, and a monthly video review. 1:1 is a custom plan built with me, with monthly 1:1 calls and private messaging.
Which plan should I pick?
If you want the plan and group support, start with BuildMarketing. If you want someone looking at your actual marketing every month and helping you stay consistent, the small group is the best fit for most builders. 1:1 is for companies that want a custom strategy and direct access to me.
How long are the small group and 1:1 programs?
Both are 6-month programs. That's enough time to build the system, see it working, and make it a habit. You don't have to stay in forever.
Do I need BuildMarketing to join the small group or 1:1?
No. BuildMarketing is included for as long as you're in the small group or 1:1, so you get the full system plus the closer support.
How do I get started with 1:1?
Book a free 30-minute consultation call. We'll talk through your company and your goals, and make sure it's the right fit. There are only 3 spots left.
Does the 7-day money-back guarantee cover every plan?
The 7-day money-back guarantee covers the BuildMarketing membership. The small group and 1:1 are 6-month programs, so the guarantee doesn't apply to them.
Where does everything live?
Everything is inside our Skool community. You can use it on your computer or on the Skool app on your phone.
Your work is already worth marketing
Go from "we really need to work on our marketing" to "we have our marketing handled."
Start with BuildMarketing, or get closer support in the small group or 1:1. Pick the plan that fits where you are.
See your options