How to Market Your Website After Launch (So It Actually Brings You Jobs)
Finishing your website is step one. Step two is putting it to work: getting the right people to it, proving you’re the right choice, and turning visits into booked estimates. Here’s exactly how to do that.
Launch Day Checklist (Do This First)
Connect tracking
Google Analytics (GA4)
Google Search Console
Call tracking number on the site (and dynamic number insertion if you use it)
UTM tags on important links (Google Business Profile, email signature, social bios)
Speed & mobile
Run a quick speed test; fix any “largest contentful paint” and image issues
Check the site on your phone (buttons big enough, tap-to-call visible)
Conversion basics
Primary CTA on every page: “Start Your Estimate”
Smart intake form fields: ZIP, target budget, target start month, project type, photo upload
Thank-you page with next steps (and phone number)
SEO foundation
Unique Title & H1 per page (Service + City)
Internal links: Services → Portfolio → Contact
Submit your sitemap in Search Console
Your Core Channels (Where to Focus First)
1) Google Business Profile (Maps)
Add 20+ quality photos (before/after, in-progress with protection/cleanliness)
Post 1×/week (project highlight or availability update)
Ask for reviews after every job; reply to all within 48 hours
Link to your site with UTM (so you can see how much traffic GBP drives)
Why it works: Free, fast, and hyper-local. It’s often the first place homeowners see you.
2) Local SEO on Your Site
Service pages for each major service (Kitchen Remodels, Bathroom Remodels, Additions…)
Service area page + 1–3 short city pages for your priority towns
Portfolio/Project pages: 2–3 sentences each (problem → solution → materials → timeline)
Process & Pricing (ranges) to pre-qualify
Why it works: Compounding traffic and better-fit leads over time.
3) Social (Keep It Simple)
Pick one primary channel (Instagram or Facebook) and show real work
Post 3–4×/week: before/after, short walkthroughs, cleanliness/safety, “now booking for…”
Pin a “Start Your Estimate” post; link your site in bio
Why it works: Builds trust quickly and supports your price with visuals.
4) Email & Text Follow-Up
Put a “Get updates” box on your site (or add leads to your CRM)
Monthly email: 1 project spotlight + 1 tip + “now booking for [month]”
Set up abandoned lead follow-ups (didn’t book? Send a friendly check-in)
Why it works: Cheap touchpoints that turn “curious” into “call us.”
5) PPC / Local Service Ads (Optional but Fast)
Google Search Ads for “service + city” (e.g., “curbless shower Boise”)
Google Local Services Ads (pay per lead) for urgent services (roof leaks, emergency plumbing)
Send traffic to a service-specific landing page, not your homepage
Why it works: On in days; great while SEO ramps up—or to push specific services/ZIPs.
Proven Tactics That Move the Needle
A) Project Spotlights (Your Highest-ROI Content)
Every project → 1 page on your site (photos + 100–200 words)
Share the link to Facebook/Instagram and your Google post
Tag neighborhood/city; mention materials and timeline
Outcome: More search terms, stronger proof, easy social content.
B) Fit Filters (Reduce Tire-Kickers)
“Is this you?” checklist on Services and Contact pages (project size, budget ranges, timeline flexibility)
Minimum project size note (e.g., “Projects start at $15k”)
Outcome: Better inquiries; less back-and-forth.
C) Referral & Partner Loop
Create a “For Partners” page (designers/realtors/PMs): services, service area, documentation standards, single point of contact
Email it to 10 partners with a friendly note and 3 bullet benefits
Outcome: Steady, high-quality lead flow you don’t have to chase.
D) Retargeting (Stay in Front of Visitors)
Install Meta & Google tags
Run a small retargeting campaign showing project photos and a “Free 15-min consult” offer
Exclude people who already submitted your form
Outcome: You “win the tie” when they compare quotes.
E) Reviews Everywhere
Add selected Google reviews to your site (Service pages and Contact)
Use short, specific replies on Google (“…thanks for trusting us with the herringbone backsplash!”)
Put “Review us” QR on your jobsite sign and final invoice
Outcome: Higher close rate at your current price.
Offline to Online (Don’t Skip This)
Vehicles & jobsite signs: URL that’s easy to read, not just a phone number
Leave-behind cards: QR code to a portfolio page
Networking: When you meet a realtor/designer, email your “For Partners” page the same day
Estimates: Send a follow-up link to a similar project on your site to build confidence
Conversion Boosters (Tiny Tweaks, Big Gains)
Sticky tap-to-call button on mobile
“Text us a photo” option on Contact (MMS or upload)
Short form first (name, phone, zip, service), then ask follow-up questions by phone
Add 2–3 FAQ accordions on Service pages: permits, dust control, timelines
“What happens next” on thank-you page (set expectations; reduce no-shows)
What to Measure (Keep It Simple)
Calls & forms (from site + Google profile)
Lead quality (budget/ZIP/service fit)
Booked estimates (per channel)
Jobs won and cost per job (ads only)
Top pages and top cities in Analytics
If lead quality and jobs won trend up—and you’re getting more projects near home—your marketing is working.
30/60/90-Day Plan
Days 1–30: Foundation & Visibility
Hook up tracking; fix speed/mobile basics
Publish/refresh: Services, Service Area, 4–6 Portfolio pages
Load Google Business Profile: 20 photos + first 4 posts
Reply-to-reviews process (template + who’s responsible)
Days 31–60: Proof & Partners
Add 4–6 more Portfolio pages
Create “For Partners” page; email to 10 local partners
Start light retargeting (site visitors only)
Social: 3 posts/week; one is always a site link
Days 61–90: Scale What Works
Review Search Console → create pages for any new keyword themes
Spin up PPC/LSA for 1 service in 2 best ZIPs (if needed for volume)
Test one offer on landing page (“Free 15-min phone consult” vs “In-home estimate”)
Quarterly photo day: batch project shoots for site + Google + social
Copy-Paste Templates
1) “We’re Live” Post (Facebook/Instagram)
We just launched our new website 🎉
See recent projects, our process, and how to start your estimate: [URL]
Now booking for [Month/Quarter] in [Cities].
Got photos of your space? Upload them on the contact page and we’ll point you in the right direction.
2) Review Request (Text/Email)
Thanks again for trusting us with your project!
If you have a minute, would you leave a quick Google review? It helps great clients find us: [short review link]
Tell them what we did and anything that stood out (cleanliness, communication, timeline). Appreciate you!
3) Partner Outreach (Email)
Hi [Name],
We work in [services] across [cities] and keep jobs clean, documented, and on schedule.
Here’s our partner page with scope, areas, and contact info: [URL]
If you ever need a reliable [trade], we’d love to help. —[Your Name], [Phone]
Common Mistakes (Easy Fixes)
Sending ad traffic to the homepage → Use a service-specific landing page.
No photos or thin portfolio → Add 2–3 sentence stories to every project.
No pricing ranges → Leads are noisier; add honest ranges to set expectations.
No follow-up → Call back fast, and have a 3-touch sequence (call, text, email).
Inconsistent NAP (Name/Address/Phone) → Make sure it matches across web profiles.
Final Word
A website is a tool, not a trophy. Connect the plumbing (tracking), feed it proof (projects, reviews), point traffic at it (Google profile, SEO, social, ads), and make it easy to raise a hand (smart forms, tap-to-call, clear next steps). Do that consistently for 90 days and you’ll see the shift: better-fit jobs, closer to home, with clients who already trust you.
Tired of losing jobs to competitors who “just look more legit” online?
We’ve got you. Our website templates are made to help you stand out, look professional, and start booking the clients you actually want.
You don’t need to be tech-savvy or super creative, just pick a template, plug in your content, and launch with confidence.
