Look Bigger, Win Better Jobs: The Contractor Growth Checklist

Brand + Basics (15–30 minutes)

• Use a business email (hello@YourCompany.com) — no Gmail/Yahoo

• Same name, logo, colors everywhere (website, trucks, shirts, Google)

• Clear tagline: “We do ___ in ___ (city). Now booking ___ (months).”

Website Must-Haves (1–2 hours)

• Home page: who you are, where you work, next availability, big “Start Your Estimate” button

• Services page(s): what’s included, timeline, 3–5 FAQs

• Portfolio: 6–12 jobs with before/after + 2-sentence story

• Process: 5 simple steps (consult → scope → schedule → build → walkthrough)

• Pricing ranges: honest ballparks + what changes price

• Contact form that qualifies: ZIP, budget range, target start month, photo upload

Photos That Sell (30 minutes)

• Clean the area, turn on lights, shoot straight

• 1 wide room shot, 1 angle, 2–3 close-ups (tile lines, trim, miters)

• Name it by city: “North End Kitchen – Boise”

• Always grab a “proof” pic: floor protection, dust control, labeled valves

Google Business Profile (Maps) (30–45 minutes)

• Add 10+ good photos today; 3–10 new photos each month

• Post weekly: one project pic or “Now booking for ___”

• Ask for a review after every job; reply to all (say one specific thing)

• Make sure hours, phone, and service areas are correct

Fast Communication = Big Company Feel (30 minutes)

• Missed-call text: “Thanks for calling! What’s your ZIP, budget range, start month? You can text photos here.”

• Role emails: estimates@ • service@ • careers@

• Saved replies/templates for: estimate confirm, change order, delay update, closeout + review link

Proposals That Close

• Cover page with client name + project photo

• Scope, timeline, allowances, exclusions

• Good / Better / Best options

• One-page “Our Process” included every time

Social (Choose ONE platform and be consistent)

• Post 3× per week:

  • Before/after (7–15s video is great)

  • Clean jobsite step (protection, sweep, negative air)

  • Project story (city, materials, timeline, 1 standout detail)

• Caption formula: City + scope + timeline + 1 detail + “Start your estimate (link).”

Partners & Hiring (Easy wins)

• “For Partners” page: scopes, service area map, insurance, one contact person

• Email that link to 10 designers/realtors/PMs

• Careers page: roles, training, safety, quick apply (name, phone, years, trade)

7 Quick Wins This Week (about 60–90 minutes total)

1. Switch to a domain email (hello@YourCompany.com)

2. Add a “Now booking ___” line to your website header

3. Upload 10 new photos to Google + 1 “Now booking” post

4. Add ZIP, budget, start month, photo upload to your contact form

5. Turn on missed-call text with the 3 qualifying questions

6. Make a 5-step Process section on your website

7. Ask the last 2 clients for honest Google reviews; reply same day

Simple 30 / 60 / 90 Plan

Days 1–30 (Look Legit)

• Website: Services, Portfolio (6 jobs), Process, Pricing ranges live

• Google: photos + weekly post + review routine

• Social: 3 posts/week

Days 31–60 (Build Proof)

• +6 more portfolio jobs

• Add Careers page + quick apply

• Create proposal + closeout templates

Days 61–90 (Grow)

• “For Partners” page; email 10 partners

• Two mini case studies (150 words each)

• Light retargeting ads to recent site visitors (optional)

Copy-Paste Snippets

Website headline:
“Kitchen & bath remodels in Eagle & Meridian. Clean jobsites. Clear timelines. Now booking July–August.”

Missed-call text:
“Thanks for calling! What’s your ZIP, budget range, and target start month? You can text photos here.”

Review request (text/email):
“Thanks for trusting us with your project! A quick Google review helps neighbors find us: [link]. Mention the [material/feature] you liked. Appreciate you!”

Review reply:
“Thanks, [Name]! Loved how the [material] turned out. We kept dust down daily and finished on time. Call us if you need anything.”

Bottom Line

Look big by showing proof (photos, process, reviews), sounding pro (fast replies, clean proposals), and staying consistent (same name, logo, colors). Do the boxes. Book better jobs.

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